Deliverable 3.3 Innovative business model proposals
Deliverable 3.3 develops proposals for innovative business models to promote nature-based solutions on privately owned land and thereby strengthen climate resilience. Since a large proportion of suitable land is privately owned, the motivation of landowners to implement nature-based climate adaptation measures is crucial. Based on a literature review of 16 relevant policy and market instruments and participatory consultations, six instruments were selected, including sub-sidies, land swaps, biodiversity offsets and payments for ecosystem services. These were translated into a serious game format that captures preferences, decision-making behaviour and potential barriers to acceptance in realistic, hypothetical scenarios. The playful simulations are supplemented by structu-red discussions to gain practical insights. The aim is to develop effective, locally adapted business models that combine ecological effectiveness, economic viability and social acceptance.
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